But if you plan on making ebooks or printable planners, use Adobe InDesign. However, this is not set in stone. It all depends on the type of printables you want to sell, and your preferences. If you are not so tech-savvy, Canva is a great tool that you can use. It offers newbies an easy starting point and works very well for almost all kinds of designs.
With the software, you can download files as large as x px which is more than big enough for any type of printable you want to make. Moreover, their premade template options offer you pre-set file size for A4 size prints, invitations, cards, brochures, and logos. You can make your own designs by uploading your own graphics and fonts or buying some.
PicMonkey is another great online design software that can help you create most types of printable designs. If you have never used the software, you will be glad to see that its interface is intuitive and easy-to-use. Many designers use PicMonkey to make quick edits and mockups for product images, but it also offers you a vast variety of other design options, like choosing your own backgrounds, icons, fonts, text, and sizes.
No matter where you buy them, make certain that they are available for commercial use. This means you can use them in your designs as you want and then sell them. Here are some good sources:. CreativeMarket is one of the best sources that allow you to purchase licensed files for graphic designing.
Its plans are a bit costly but they are worth it since they offer a lot of high-quality graphics and fonts. This is a super-handy resource for printables.
If you subscribe to their newsletter, you will get a free font each week which you can use commercially, along with regular updates of low-cost or free graphic bundles.
If you are looking for fonts the fast and easy way, look no further than Font Squirrel. The website combs the internet for fonts that are free and available for commercial use. This is a great resource for designers of all skill levels as the site has a huge repository. Regardless of whether you have chosen a photograph, a digital image, or any other format of graphics, it is essential that it should be clear and of high quality.
Your customers do not need blurry or pixelated printables. This is why you need to plan the size of your printables in advance. When the idea is to sell planners, make sure the printables come in a range of sizes that fit the most common planner sizes such as classic 5.
If you are creating a printable with a customized size, make sure your design fits well in the provided dimensions. For better service, you can provide both the landscape and portrait versions. A portrait image will work well on pinboards like Pinterest, which is a great marketing tool for small businesses. The maximum file size for any printable design uploaded should be 20 MB.
Some platforms also allow you to load up to 5 files per listing. Your printables are your intellectual and digital property, and as such you have the right to put your digital signature on them. Note that big brands, no matter what products and services they provide, always brand their offerings — and so should you. You should also put your copyright notice on the footer too.
Make sure your signature and notices are low-key, so that do not interfere with the design of the printables. However, also remember that your customer may want to purchase your products again in the future. So you should put your brand name, logo, and website name on it at least. This is a no-brainer so you will be surprised to know that many people do forget to test-print their printables.
This can cost you a lot of unsatisfied customers. Make sure you take out a few prints of your printables to see whether it fits well on paper. If you are selling printables for planners, make sure you leave enough room on the one side for your customers to punch holes through without ruining the design.
Once your printables have been finalized, you now need to set up shop. Make sure to read Etsy guidelines to ensure you are not breaking any rules. If you run into any problems while opening your store, go to the help section for more guidance.
Fill out some basic information about your shop, including your shop name, language, and currency. If your shop name is already taken by someone else, a name generator can help you think of alternative names. Before you start sending people to your shop, complete your profile. For planner pages, I always size them to 8. Be sure to leave an an extra. I normally save these as PDFs. Spreadsheets are great for creating budgets or other organizational printables. These need to be saved as.
Consider adding information on how to import the files to the various software options. To make your PDF smaller, use smaller photos. All files should be placed in a zip file.
This allows the file to be smaller, but also allows Etsy to distribute many different types of files. Before compressing the files in a zip file, separate the different types into their own folders. Name them with the product name and your business name. Zip the file and name it in the same format. To zip a folder, select it, right click and choose compress.
Then rename it. Take a look at your competition and go somewhere in the middle, unless your product is far superior with added value. Then price it on the higher end and explain in the listing why it's worth it. Don't Underprice Yourself. There's a tendency to want to underprice items, but keep in mind that it will lower your perceived value.
Cover Your Fees. Make sure that even if you run a sale, your Etsy costs will be covered, and you'll still make a profit.
Sales and Coupons. Running occasional sales is a good way to boost income, but don't be the shop that is always on sale. It trains customers to wait for the sale and never pay full price. Your work is worth full price. Bundles of several products can be priced at a higher price point than a single product. Bundles offer the customer a discounted price for buying a lot of items. Etsy takes care of distribution, but there are always customers who have trouble accessing the files, so other methods need to be considered.
Guest customers tend to have the most trouble accessing their files. For bloggers, don't store these files on your blog. They take up valuable space and slow down your site.
You can use any storage solution like Dropbox or OneBox. I prefer to use a google drive. Upload the file, get the sharable link make sure the checkbox turns green and copy the link to share with the customers. For a blog, I add it in the bottom of the post with a colored box around it.
Avoid any licensing items that can get you in trouble. You're going to see ton of Disney items, but it doesn't mean it's okay. It's one thing to be inspired BY something, but avoid using characters or likenesses. Fonts and purchased graphic design elements are other things to consider. Make sure that the fonts and graphic design elements you have purchased are allowed to be used for work being sold. Another thing to keep in mind, is that you can use the element as part of the design, but it needs to be changed.
I like this article from Creative Market that clarifies ways to properly use elements. Their licensing has changed since then, but it gives you a good idea on how to use elements in a fair way to the designer. If you have any questions, you can contact the company or person that you bought them from for clarification. When you have a digital design shop, you have the option to offer custom work as well. Custom work is not passive income, but it can be a great way to earn some extra income. Here are a few things to keep in mind.
Save yourself time by writing up an FAQ on how to open and use different file types. If you have a website, host it there. You can also add it to the listing itself. Offer instructions on how to open a zip file because there are people who don't know how to unzip files.
You might be interested in learning about other places to sell digital products, besides Etsy. The best way to decide what to create and sell is finding something you use or would use, love to do, or are asked about by others. There is a niche out there for you. If you need it, someone else does too! I started my digital Etsy store, Paperly People , with all of the forms that I had already made for myself! Come to find out I am a little bit of a form nerd. Before you open your shop, design your first few products.
Looking at a store with just a few measly items could scare off your buyers. A good mark to have is at least products ready to go when you launch! That way your store will look more full and really in business. Make sure you save your Word, jpg or Excel files as a pdf. They can also be secured so that no one can download and change your product.
That way the print shop will print it out for them! If your customer would be benefitted by having the high-res or high color print professionally printed, suggest it.
If your products are business forms, to-do lists, etc. Have your cover sheet also include any specific instructions about your product, and a thank you. If they are art, put your digital signature on it.
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